Promotional flags are growing in popularity across the UK, but in some countries, like Japan, they are the main type of advertising signage used.

Here is a useful guide to help you evaluate whether promotional flags are right for you and beyond that, tricks and tips to help you make the most of them, in terms of increasing impact and footfall for your business.

Key points

• Promotional flags are often referred to as sailflags, feather flags, teardrop flags and festival flags.

• Promotional flags tend to be portable (flagpoles are placed into parasol style bases, ground spikes or crossover bases) or fixed into semi permanent fixtures (using ground collars or concrete bollards)

• Flags can normally be custom made to any design. Shapes tend to be rectangular based, although variations using curves are commonly available.

• Systems are designed to attract the eye, offering a natural looking (and moving) alternative to traditional fixed signage.

• Portable systems are light and easily transportable (most systems weigh less than 5kg)

• Material used for many flags is delicate by nature and needs to be properly cared for and stored when not in use.

• Flags will deteriorate quickly if left out 24/7 in all weather conditions

• Keeping your design simple and on message often works best

• Be sure to get a quote from the flag maker and ensure you factor in vat (as most website exclude vat, which is payable at the standard rate)

Promotional flags are now being used by almost every type of business, charity and entity you can imagine.

With portable flags offering flexibility for both indoor and outdoor events, it’s clear to understand why people feel confident to purchase them and many will have seen them in action and instantly get the appeal.

Flags can have anything from simple words and single logos to extravagant designs utilising the full print surface of the flag material. Graphic Designers can often maximise the space whilst maintaining a brands identity.

Materials used are generally light and need little breeze or movement around them to create a flutter or flapping effect.